- All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and Rules that govern the manufacture, distribution and sale of Kurkure.
- All ingredients are such that are used daily in all households today for preparation of various edible items.
Innovations
Kurkure has constantly re-invented to keep itself relevant to the Indian ethos and culture. Not only has Kurkure provided an inimitable taste and superior quality, but it has also strived to do more for its consumers. It has brought fame and joy to many through its'Chai-time-achievers' face on pack initiative.
Kurkure Desi Beats - Kurkure Desi Beats is an exciting new range of crunchy triangular snacks offering irresistible Indian tastes. This newly launched sub-brand for the Youth personifies the inherent'Desi (Indian)' spirit in all of us and gives one the license to be'Desi'. Desi Beats celebrates the contemporary Indian youth who straddles both tradition and modernity and is confident in his Indian identity.